MARKETING (BMGT)The Robert H. Smith School of Business
1570 Van Munching Hall, 301-405-2286
Chair: H. Boyd (Associate Chair), P. Kannan
Professors: P. Kannan, A. Kirmani, R. Ratner, R. Rust, J. Srivastava, M. Wedel
Associate Professors: R. Ferraro, D. Godes, R. Hamilton, R. Krapfel, W. Moe, J. Wagner, J. Zhang
Assistant Professors: T. Chen, Y. Joshi, L. Ma, A. Pocheptsova, W. Rand, M. Trusov
Lecturers: H. Boyd (Tyser Teaching Fellow), R. Fiddler, M. Harms, R. Lefkoff (Tyser Teaching Fellow), D. Whitney (Tyser Teaching Fellow)
Adjunct Professors: S. Bensimon, R. Newman
Professors Emeriti: T. Greer (Professor Emeritus), W. Nickels (Assoc Prof Emeritus)
The goal of marketing is to satisfy all the stakeholders of the firm - employees, dealers, stockholders, and customers - by seeing that quality goods and services are developed and provided at fair prices and in a way that benefits the community and society. World-class competition has forced businesses to develop marketing programs that are as good as the best. This means getting closer to the customer, joining other organizations to create value for the consumer, and designing integrated distribution and communication programs that provide a seamless flow from producers to consumers. Pricing, communication/promotion, product/service, and distribution activities inherent in the development of marketing programs are applicable to non-profit organizations, business-to-business organizations, and firms that sell to ultimate consumers.
Admission to the Major
See Robert H. Smith School of Business entry in chapter 6 for admission requirements.
Requirements for the Major
Course requirements for the junior-senior curriculum concentration in Marketing are as follows:
In addition to the major requirements listed above, please consult "Colleges and Schools" on this site or www.rhsmith.umd.edu for a listing of additional Smith School degree requirements that apply to all Smith School majors.
General advising for students admitted to the Smith School of Business is available Monday through Friday in the Office of Undergraduate Programs, 1570 Van Munching Hall, 301-405-2286, firstname.lastname@example.org. It is recommended that students visit this office each semester to ensure that they are informed about current requirements and procedures. Transfer students entering the university can be advised during spring, summer, and fall transfer orientation programs. Contact the Orientation Office for further information, 301-314-8217.